![]() Goodfynd's value proposition made things easier, more convenient, and more technologically efficient."Īs people of color, raising money without a referral from their network was difficult, so they didn't even try early on. Consumers must be outside when they pick up food, so timing is everything. "They could go into neighborhoods where consumers lived, to parks and parking lots," said Abdulrazaaq. Most businesses can't just pick up and go, but food trucks can. This challenge was an opportunity for food truck entrepreneurs to meet consumers where they were now located. With so many Americans working from home, mobile food vendors were no longer within proximity of consumers. "The pandemic propelled our business forward."īefore the pandemic, many food trucks were located on city streets-close to offices and retail businesses. "Our business accelerated rapidly," said Abdulrazaaq. It was clear that food trucks fit squarely into those regulations. However, within a couple of weeks, regulations started to come out about what and how consumer-facing businesses could do. ![]() ![]() We just wasted six months developing something that now has no merit." "People weren't even going out to get take out. "Everybody went home and were like our business is over," said Abdulrazaaq.
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